https://notesmatic.com/
Core competencie s Valuable Rare Inimitable Organized Advantage Brand Image Yes Yes Yes Yes Competitive Advantage Marketing Yes Yes Yes Yes Competitive Advantage Customer experience Yes Yes Yes Yes Competitive Advantage Product Innovation Yes Yes Yes Yes Competitive Advantage Product range Yes No No Yes Temporary advantage Product quality Yes Yes Yes Yes Competitive advantage Technology Yes Yes Yes Yes Competitive advantage Brand image: Any firm’s brand image is a significant source of advantage for it. Let’s take for example Walmart, which is known for its lower prices and has a customer friendly image. Its brand image is a key driver of sustainable competitive advantage for the firm. In the case of Nike too, the firm’s image drives higher popularity and loyalty worldwide. Nike has also maintained the image of a customer friendly, innovative, and quality focused brand. Its image is a significant driver of competitive advantage for the brand. The company’s image is superior compared to its rivals and has been strengthened by the company’s continued focus on quality, innovation and customer experience. The stronger a brand’s image in the market, the more customers feel drawn towards it. Nike’s marketing strategy has also played a key role in strengthening its image worldwide. Its brand image is a source of sustainable competitive advantage for the firm. Marketing: Marketing has helped several firms beat the competitive pressure and gain a significant edge over their rivals. Successful marketing strategies have helped firms differentiate their brand from the rivals and grown their market dominance. Nike is one of the most well known marketers https://notesmatic.com/ globally. Its marketing strategy has a central focus on encouraging athletes to achieve the impossible. Its swoosh logo and the Just Do It slogan have made it a leading name in the worldof marketing. However, apart from advertising, promotions, and sponsorships, there are other elements in its marketing strategy too including a strong focus on product quality and athlete friendly innovation. Nike’s market dominance however, is not a result of excellent quality or great products only but marketing has played a significant role in helping it win the global market. Overall, it is one of its leading core competencies that have helped it build a sustainable source of competitive advantage and a unique market position. Customer experience:- Read a detailed analysis @ notesmatic.com https://notesmatic.com/vrio-analysis-of-nike/
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AuthorAbhijeet Pratap Archives
October 2021
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