Adidas SWOT Analysis 2017
Adidas recorded many critical achievements in 2016. However, the challenge from Nike is tough and Adidas would need to sustain its recent performance. Here is a brief SWOT analysis highlighting its strengths, weaknesses, opportunities and threats. Read on…. Strengths: Brand image Market presence Growth through acquisition Sponsorships and partnerships Innovative marketing strategy: Focus on product and design innovation Great financial performance in 2016 Weaknesses: Spur in marketing investment: Tough competition from Nike resulting in customer retention related pressure Opportunities: Product and design innovation Increase in demand for athleisure products Expanding in the emerging markets Threats: Market dominance of Nike is the biggest threat Political tensions and economic uncertainty arising from Brexit Economic uncertainty in key markets Over dependence on suppliers Conclusion: Overall, 2016 was a quite successful year for Adidas and 2017 opened on a strong note. The brand’s financial performance has improved owing to its increased focus on marketing in the recent years. Read a detailed analysis @ https://notesmatic.com/category/swot-analysis/
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AuthorAbhijeet Pratap Archives
October 2021
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