Many people feel confused over whether Google has a marketing strategy or not. It does have a marketing and branding strategy and now it is also spending on promoting its search engine through ads. At the root is Google’s brand image. Its image of a customer friendly brand has two important pillars. First it is a user friendly brand and most of its products are so friendly to use that even kids do not have a problem using them. from their search engine to Google maps, all of them are fun to use. Second, is the price factor. Its products are not just good quality, for individual users many of them are nearly free. So, its products are affordable and accessible. Both these factors are effective in terms of marketing. An easy to remember name is easier to market. You can also understand it in terms of Google’s branding strategy. It is a brand that has grown popular based on utility. Chrome is definitely a great browser. Google plus has not been able to provide the kind of utility that Facebook and Twitter can and still it has got a nice user base. As in the case of Apple, great marketing begins from great products.. Google too has brought some matchless products to the market. This was the product part.. Google has also managed to balance the price part of its marketing game. However, that does not mean it does not have to spend on marketing and advertising. In the Asian markets, it is promoting its search engine through television ads. The search engine is available in local languages too. Now, it is a household name and in the technological circles and IT industry, you know the value and special importance that its name holds. To learn more, have a look at its marketing mix..so as to understand how its marketing strategy has progressed through these years.. Marketing Mix of Google.
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Shakespeare's Othello is about several things including love, hatred, zeal, jealousy, bravery, cowardice and also about women. There are three important women in the drama including Desdemona, Bianca and Emilia. None of the three earns love and satisfaction of the kind she expects. Desdemona's death in the drama seems like asking of the Venetian society, " Look what you do your innocent women". Othello strikes on the social norms of a male dominated society and shows how they have clipped their wings and made them subordinate creatures following their owners whim. Desdemona never gets to know where she erred and Emilia has very slight inkling of her husband's real face. Both have to die because their husbands fail to be husbands. Desdemona remains true and devoted but in return she gets only pain and punishment. Emilia thinks her husband is honest but at the end she too is subjected to a similar fate. Bianca is another woman that never gets an important status in a society of men. Shakespeare's Othello highlights how the societies that do not respect their women will perish.
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AuthorAbhijeet Pratap Archives
October 2021
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