The buying process is not as simple as it looks. You do not just go to the shop or showroom and pick any product and pay for it. The entire process is much more complex and can be divided into six stages starting need recognition and ending at after consumption disposal. The process begins when you have felt a need. It can be shorter in case of low involvement products where you do not have to consider several things. Such needs are ordinary and you make such purchases quite frequently. There not much thought is required before picking a simple product like milk or bread fro the shelf. However, if you are going to buy a home or a car, there is a lot of homework to be done before the purchase is made. These six stages in the process of purchase decision making are:
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AuthorAbhijeet Pratap Archives
October 2021
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